The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Open Endorsement
Agency: Courage Inc. / Toronto + KFC / Toronto
Client: KFC Category: Creative Effectiveness / Restaurants / Fast Food Outlets
Superstitious
Agency: Courage Inc. / Toronto + KFC / Toronto
Client: KFC Category: Creative Effectiveness / Restaurants / Fast Food Outlets
America Runs On Dunkin' [And Ben]
Agency: Artists Equity / Los Angeles
Client: Dunkin' Category: Creative Effectiveness / Restaurants / Fast Food Outlets
Freeing Taco T***day
Agency: Deutsch / Los Angeles + Nomad Editorial / Santa Monica + 2D Creative / New York + Superprime / Culver City
Client: Taco Bell Category: Creative Effectiveness / Restaurants / Fast Food Outlets
Award:
2025 Creative Effectiveness Merit Award
Agency:
Courage Inc. / Toronto + KFC / Toronto
Client:
KFC
Title:
Open Endorsement
Category:
Creative Effectiveness / Restaurants / Fast Food Outlets
Annual ID:
OS25_CE030M
Award:
2025 Creative Effectiveness Merit Award
Agency:
Courage Inc. / Toronto + KFC / Toronto
Client:
KFC
Title:
Superstitious
Category:
Creative Effectiveness / Restaurants / Fast Food Outlets
Annual ID:
OS25_CE031M
Award:
2025 Creative Effectiveness Merit Award
Agency:
Artists Equity / Los Angeles
Client:
Dunkin'
Title:
America Runs On Dunkin' [And Ben]
Category:
Creative Effectiveness / Restaurants / Fast Food Outlets
Annual ID:
OS25_CE032M